World's largest direct marketer and leading outdoor retailer signs agreement to carry revolutionary new consumer satellite personal safety device in its stores nationwide
MILPITAS, CA (November 26, 2007) – SPOT Inc. today announced that Cabela’s Incorporated (NYSE: CAB), a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise, will carry the new SPOT Satellite Messenger throughout its U.S. retail locations just in time for the holidays. SPOT is already available online at www.cabelas.com, and will also be available in Cabela’s Spring 2008 catalog.
“We’re thrilled to partner with Cabela’s not only because they’re a pre-eminent retailer of products for the outdoor enthusiast, but also because they clearly understand the value of SPOT – a highly enthusiastic support that stems from their hands-on experience with the device,” said Jim Shriver, National Sales Manager for SPOT Inc.
“SPOT promises to offer our customers a different level of security. This is a state-of-the-art satellite product that offers multiple safety functions for our customers who spend considerable time outdoors. This is how the product entered our assortment plan,” said John O’Rourke, Product Manager for Cabela’s. “For our customers it’s a unique and dynamic safety device at an affordable price.”SPOT enables users, based on varying levels of need, to send messages to friends, family, or emergency responders, and to visually track the location of the SPOT Satellite Messenger:
Weighing just over 7 ounces and priced at less than $170 USD, the SPOT Satellite Messenger is ideal for the growing market of more than 64 million estimated outdoor enthusiasts, specifically for backpacking, camping, fishing, hiking, hunting, ice and rock climbing, skiing, snowmobiling, snowshoeing, or recreational maritime activities.
About SPOT, Inc.
The SPOT Satellite Messenger, the world’s first satellite messenger, uses both the GPS satellite network to determine a customer’s location and the SPOT network to transmit that information to friends, family or an emergency service center. SPOT Inc., a subsidiary of Globalstar, Inc., (NASDAQ:GSAT) provides lifesaving communications technology that allows users to communicate from remote locations around the globe. Thanks to this affordable, cutting-edge personal safety device, the company offers people unmatched peace of mind by allowing customers to notify friends and family of their location and status, and to send for emergency assistance in time of need, completely independent of cellular phone or wireless coverage. For more information on how SPOT, Inc. is helping users live to tell about it™ – from disaster preparedness to outdoor adventure purposes – visit www.findmespot.com.
About Cabela's Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® (NYSE: CAB) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.